- decline
- ▪ I. decline de‧cline 1 [dɪˈklaɪn] verb [intransitive]1. COMMERCE if an industry or country declines, it becomes less profitable, productive, wealthy etc:
• This type of business is a declining sector of the UK.
• Car sales have declined by a quarter.
• As profitability declines, people have started to leave farming.
[m0] ▪ II. decline decline 2 noun [countable, uncountable]1. when sales, profits, production etc become less:• Exports had collapsed, causing a sharp decline in national income.
• The increase in profit came despite a decline in sales.
2. when an industry or country becomes less profitable, productive, wealthy etc:• The decline in the province's manufacturing sector is worrying.
• a false and damaging picture of a nation in decline
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Ⅰ.decline UK US /dɪˈklaɪn/ verb [I]► to become less, worse, or lower in value: »Milk production could decline by 15% or more in the late summer months.
»declining prices/profits/sales/interest rates
»Even though interest rates could decline further, they are now near their lowest point.
»decline sharply/rapidly/dramatically
»decline gradually/steadily/slowly
»Among economists, the widespread view is that the dollar will keep declining.
► to make less profit, or produce less: a declining economy/industry/market »The plan will reduce profits for the declining commercial fishing industry.
Ⅱ.decline UK US /dɪˈklaɪn/ noun [C or U]► a reduction in the value or amount of something, for example a currency or sales: »If sustained, the yen's 12.5% decline against the dollar this month may damp inflation across the region.
»A quarter of manufacturers reported a decline in production.
»The housing industry experienced a decline in sales.
»a rapid/sharp/steep/marked decline
»a slight/slow/gradual decline
► a situation in which a company, country, or financial market gradually becomes less valuable, makes less profit, or produces less: »Further economic decline might provoke spontaneous popular protest.
»Little was being done to reverse the decline in the town's tourist economy.
»The industry has been in decline for decades.
Financial and business terms. 2012.